For the Family. For the Culture.
#WeRISE
Mission & Purpose
Mission Statement: TPUSA RISE exists to strengthen families and reclaim culture within minority America. We empower Black, Hispanic, and Asian communities to rise above division and cultural decay — equipping them with the resources, relationships, and real-world opportunities to live out spiritual clarity, moral courage, and unapologetic truth.
Purpose: TPUSA RISE City Chapters are the local heartbeat of our mission to strengthen families and reclaim culture within minority America.
Each chapter brings our message to life through real community action—hosting outreach events, fostering relationships, and creating spaces where people can rise above division and live out moral courage and truth.
By reaching communities, influencing culture, strengthening families, and equipping individuals with real-world tools, RISE City Chapters turn our national vision into everyday impact across America.
Core Values & Expectations
Faith – God is our foundation and source of truth.
Family – The family unit is sacred and must be protected.
Freedom – True liberty comes from moral courage and responsibility.
Culture – We influence culture through creativity, conviction, and truth.
Excellence – We lead with professionalism and pride in everything we do.
Expectations:
Lead with integrity and communicate consistently.
Take initiative and show up. Promote unity and professionalism.
No political endorsements, misuse of funds, or personal profit.
The RISE Commitment:
We lead not for recognition, but for restoration. We serve boldly, lead faithfully, and together, We RISE.
Director’s Note
From the desk of the Senior Director of TPUSA RISE
To every RISE leader reading this — thank you.
You’re not just part of a movement. You’re part of a mission that’s reshaping culture and restoring the family unit, one community at a time. This isn’t just a guide — it’s a roadmap to impact.
Like many of you, I started in this movement as a field leader. I launched the very first chapter of this movement in the state of North Carolina, and to this day, I still believe that the most important work is the work done on the ground. The local work — the conversations, the outreach, the relationships — is where real change begins.
RISE is built on people who show up when it’s inconvenient, speak truth when it’s unpopular, and lead when others stay silent. You are those people.
As you lead your city, remember that everything you do — every event, every conversation, every connection — matters. You’re the reason families are being strengthened, culture is being reclaimed, and communities are being empowered across America.
Let’s make 2026 a year that sets the tone for a generation. Let’s serve boldly, lead faithfully, and never lose sight of why we do what we do.
Together, #WeRISE.
— Pierre Wilson
Senior Director, TPUSA RISE
FAQ
What is the mission of TPUSA RISE?
The mission of TPUSA RISE is to strengthen families and reclaim culture within minority America, empowering Black, Hispanic, and Asian communities.
What are the core values of TPUSA RISE?
The core values include Faith, Family, Freedom, Culture, and Excellence.
What is the purpose of RISE City Chapters?
RISE City Chapters serve as the local heartbeat of the mission, bringing the message to life through community action, outreach events, and fostering relationships.
Are political endorsements allowed within TPUSA RISE?
No, political endorsements, misuse of funds, or personal profit are not allowed.
What does the RISE Commitment emphasize?
The RISE Commitment emphasizes leading not for recognition, but for restoration, serving boldly, and leading faithfully.
Who is the Senior Director of TPUSA RISE?
The Senior Director of TPUSA RISE is Pierre Wilson.
How can individuals get involved with TPUSA RISE?
Individuals can get involved by participating in local RISE City Chapters and engaging in community outreach and events.
Is TPUSA RISE focused on a specific demographic?
Yes, TPUSA RISE specifically focuses on strengthening families and communities within minority America.