For the Family. For the Culture.
#WeRISE
Mission & Purpose
Mission Statement: TPUSA RISE exists to strengthen families and reclaim culture within minority America. We empower Black, Hispanic, and Asian communities to rise above division and cultural decay — equipping them with the resources, relationships, and real-world opportunities to live out spiritual clarity, moral courage, and unapologetic truth.
Purpose: TPUSA RISE exists to strengthen families and reclaim culture within minority America. Our college chapters—known as RISE NextGen Chapters—bring that mission to campuses nationwide.
NextGen Chapters create spaces for students to think freely, live boldly, and lead confidently. These campus groups help students build community, develop leadership skills, and bring truth-centered discussions to life right where culture begins—on the quad, in classrooms, and across student life. Our mission on campus is simple: equip, connect, and inspire students to lead a new generation that values faith, family, and freedom.
Core Values & Expectations
Faith.
Family.
Freedom.
Culture.
Excellence.
Expectations:
Lead with integrity.
Communicate consistently.
Take initiative and show up.
Promote unity and professionalism.
No political endorsements, misuse of funds, or personal profit.
The RISE Commitment: We lead not for recognition, but for restoration. Together, #WeRISE.
Director’s Note
From the desk of the Senior Director of TPUSA RISE
To every student leader reading this — thank you.
You’re choosing courage in a time when it’s easier to stay quiet. You’re standing for truth on campuses that often reward conformity over conviction. That makes you special — and it makes you part of something bigger.
Like many of you, I started in this movement as a field leader. But before that, I was a student — right where you are now. I attended an HBCU, the University of Maryland Eastern Shore, where I served as Class President and learned what leadership truly meant. That experience taught me how powerful it is when students stand boldly for what they believe in.
RISE was built for people like you — those who don’t just follow trends but set them. Those who believe that faith, family, and freedom still matter.
As you lead your campus, remember that your voice matters. Every event, every conversation, and every person you reach has the power to shift culture. You are the front line of this mission.
Let’s make 2026 the year we take back the culture — one campus at a time.
Together, #WeRISE.
— Pierre Wilson
Senior Director, TPUSA RISE
FAQ
What is the mission of TPUSA RISE?
The mission of TPUSA RISE is to strengthen families and reclaim culture within minority America, empowering Black, Hispanic, and Asian communities.
What are RISE NextGen Chapters?
RISE NextGen Chapters are college groups that bring the mission of TPUSA RISE to campuses nationwide, creating spaces for students to think freely and lead confidently.
What are the core values of TPUSA RISE?
The core values of TPUSA RISE are Faith, Family, Freedom, Culture, and Excellence.
Are there any specific expectations for members of TPUSA RISE?
Yes, members are expected to lead with integrity, communicate consistently, take initiative, promote unity, and avoid political endorsements or personal profit.
Is TPUSA RISE focused on political endorsements?
No, TPUSA RISE does not endorse political candidates or engage in political endorsements.
What is the RISE Commitment?
The RISE Commitment emphasizes leading not for recognition, but for restoration, encapsulated in the motto #WeRISE.
Who is the Senior Director of TPUSA RISE?
The Senior Director of TPUSA RISE is Pierre Wilson.
How does TPUSA RISE aim to impact college campuses?
TPUSA RISE aims to impact college campuses by equipping, connecting, and inspiring students to lead a new generation that values faith, family, and freedom.
What is the significance of the year 2026 for TPUSA RISE?
TPUSA RISE aims to make 2026 the year to take back the culture, one campus at a time.